Connect Mailchimp to Brevo (formerly Sendinblue)
Automate workflows between Mailchimp and Brevo. No coding required.
What you can automate between Mailchimp and Brevo (formerly Sendinblue)
These are the most popular automations teams set up between Mailchimp and Brevo (formerly Sendinblue). Each one runs automatically once activated — no manual steps.
Add subscriber when new subscriber
Add someone to your mailing list automatically when someone joins your mailing list.
Add subscriber when new subscriber
Add someone to your mailing list automatically when someone joins your mailing list.
Sync Mailchimp changes to Brevo
Keep Brevo updated when a recipient opens your email.
What syncs between Mailchimp and Brevo (formerly Sendinblue)
When an event occurs in Mailchimp, the relevant data is automatically sent to Brevo (formerly Sendinblue). Vayan maps the fields between both apps so the data arrives in the right format — no manual formatting or exports required.
Data from Mailchimp
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
Data from Brevo (formerly Sendinblue)
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
How to connect Mailchimp to Brevo (formerly Sendinblue)
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Mailchimp account
- An active Brevo (formerly Sendinblue) account
- A free Vayan AI account (sign up takes 30 seconds)
Create your Vayan AI account
Sign up at vayanai.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.
Authenticate Mailchimp
Click "Add Connection" and select Mailchimpfrom the app directory. You'll be redirected to Mailchimp's authorization page. Grant Vayan access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Authenticate Brevo (formerly Sendinblue)
Same process for Brevo (formerly Sendinblue). Click "Add Connection," select Brevo (formerly Sendinblue), and authorize access. Grant Vayan access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new subscriber in mailchimp or new subscriber in brevo. The trigger fires automatically whenever that event happens — no manual intervention.
Configure the action
Define what happens when the trigger fires. For example: add subscriber in brevo. Map the data fields between Mailchimp and Brevo (formerly Sendinblue) so the right information lands in the right place.
Test and activate
Run a test to confirm data flows correctly between Mailchimp and Brevo (formerly Sendinblue). Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — Vayan handles retries, error logging, and monitoring automatically.
Why connect Mailchimp and Brevo (formerly Sendinblue)?
Manually moving data between Mailchimp and Brevo (formerly Sendinblue) is error-prone and eats into your team's productive hours. Connecting them through Vayan eliminates that overhead — events in one app trigger actions in the other automatically.
Tips for your Mailchimp + Brevo (formerly Sendinblue) integration
Get more out of this integration with these best practices.
Who uses the Mailchimp + Brevo (formerly Sendinblue) integration?
Teams across industries connect Mailchimp and Brevo (formerly Sendinblue) to streamline their workflows.
Marketing managers running campaigns who need Mailchimp and Brevo (formerly Sendinblue) in sync
Content marketing consolidating their marketing stack
Content creators managing workflows eliminating duplicate work across platforms
Frequently asked questions
Everything you need to know about connecting Mailchimp and Brevo (formerly Sendinblue).
How do I connect Mailchimp to Brevo (formerly Sendinblue)?
Sign up for a free Vayan AI account, then click "Add Connection" to authenticate both Mailchimp and Brevo (formerly Sendinblue) via OAuth. Choose a workflow template — like syncing marketing events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Mailchimp and Brevo (formerly Sendinblue)?
You can automate a wide range of workflows: sync new Mailchimp events to Brevo (formerly Sendinblue) actions, trigger Brevo (formerly Sendinblue) updates when Mailchimp data changes, create Brevo (formerly Sendinblue) records from Mailchimp events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.
Is the Mailchimp and Brevo (formerly Sendinblue) integration free?
Vayan AI includes 100 free actions per month on the Starter plan — enough for most small teams. If your Mailchimp-to-Brevo (formerly Sendinblue) workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my Mailchimp data secure when connected to Brevo (formerly Sendinblue)?
Yes. Vayan uses OAuth 2.0 for authentication — we never store your Mailchimp or Brevo (formerly Sendinblue) passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your Vayan dashboard.
Can I sync data both ways between Mailchimp and Brevo (formerly Sendinblue)?
Yes. You can set up workflows that trigger from either Mailchimp or Brevo (formerly Sendinblue). For example, create a workflow where Mailchimp events update Brevo (formerly Sendinblue), and a separate one where Brevo (formerly Sendinblue) changes sync back to Mailchimp. Each direction is configured independently so you have full control.
Do I need technical skills to connect Mailchimp and Brevo (formerly Sendinblue)?
No coding is required. Vayan's visual workflow builder lets you configure triggers, actions, and field mapping with clicks. If you can use Mailchimp and Brevo (formerly Sendinblue), you can set up the integration. Most users are running their first workflow within 10 minutes.
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